Our brands
/
Our mission is to present trendy yet comfortable brands. Our priority is to show how affordable but high-quality brands reflect the latest trends, and how to choose a truly worthy premium brand.
Today our brand portfolio includes Scandinavian brands RAINS, Casual Friday, Nümph, Culture, Gestuz and Blend, as well as Italian brand Over-D.
StyleSmart select: Mid-range brands
/
Blend is a striking example of a mainstream brand, which focuses on a carefully selected collection of denim for urban life. The commercial combination of price and quality, the use of modern materials are aimed at attracting a wide consumer audience.
www.blendcompany.com
www.blendcompany.com
CULTURE is the raw and the feminine. It is the comfy and classic and the dressy and detailed.
We represent what you know, but also challenge tradition. We make our clothes, for you to make your own voice. When times change we adapt, develop and transform.
We focus on combining the exclusive and stylish with the comfy and casual. We combine the rich fabrics with the comfy and soft, the earthy tones with the colourful statements and the dressy details with the classic silhouettes.
It is all about embracing the opposites and grasping the transformation with a positive mind.
www.culture-fashion.com
We represent what you know, but also challenge tradition. We make our clothes, for you to make your own voice. When times change we adapt, develop and transform.
We focus on combining the exclusive and stylish with the comfy and casual. We combine the rich fabrics with the comfy and soft, the earthy tones with the colourful statements and the dressy details with the classic silhouettes.
It is all about embracing the opposites and grasping the transformation with a positive mind.
www.culture-fashion.com
Nümph is a brand for feminine yet independent women who like to steal the spotlight with their own style when they make an entrance.The brand loves to experiment with shapes, details and bright prints, which is where its DNA is born. The brand's designers boldly experiment with details, shapes, materials and prints.
www.numph.com
www.numph.com
Casual Friday is a menswear brand that was created for a self-confident person who cares about looking stylish and modern. Main accents of the collection are t-shirts, jackets and basic knitwear. Sleek Scandinavian design and neutral colors are typical elements of Smart Casual style.
www.casual-friday.eu
www.casual-friday.eu
Sophisticated select: Premium brands
/
Over-D presents menswear collections, which provide a perfect combination of street wear and classic casual styles, while "Made in Italy" concept is guarantee of impeccable quality and taste.
Numerous combinations of designs, prints and textures allow the collection to easily move from the world of Street to the world of Classic and rapidly expand its audience, while the mixture of styles emphasizes individuality and self-expression of each Over-D customer.
www.overd.it
Numerous combinations of designs, prints and textures allow the collection to easily move from the world of Street to the world of Classic and rapidly expand its audience, while the mixture of styles emphasizes individuality and self-expression of each Over-D customer.
www.overd.it
Looking to create designs that emphasize the strength of women rather than overshadow, and with inspiration from earlier decades and a modern rock and roll woman, Gestuz creates pieces that allow for interpretation from the individual.
Rooted in the effortless ease of the Scandinavian design heritage, Gestuz simultaneously rebels against it by subtly and humorously disrupting and updating the classics.
Gestuz focuses on sustainability not only when it comes to materials but also when it comes to production and the well-being of workers. At least 80% of their collections are made from certified and documentedmaterials, and they are always looking for ways to improve. Most recently the brand has launched a resell platform to encourage a longer lifespan of products.
The brand believes in continuously integrating initiatives that can lower the impact on the planet.
www.gestuz.com
Rooted in the effortless ease of the Scandinavian design heritage, Gestuz simultaneously rebels against it by subtly and humorously disrupting and updating the classics.
Gestuz focuses on sustainability not only when it comes to materials but also when it comes to production and the well-being of workers. At least 80% of their collections are made from certified and documentedmaterials, and they are always looking for ways to improve. Most recently the brand has launched a resell platform to encourage a longer lifespan of products.
The brand believes in continuously integrating initiatives that can lower the impact on the planet.
www.gestuz.com
RAINS is an outerwear lifestyle brand. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents.
www.rains.com
www.rains.com